.Email has the most registrations so far for this week’s batch.
Five more of Donuts’ new top level domain names revert to regular registration pricing tomorrow: .training, .solutions, .support, .builders and .email.
So far it looks like .email is the winner — but anything can change when prices drop tomorrow.
The latest .email zone file shows about 1,500 domain names registered. Just over 300 in the zone file were sunrise registrations with the rest coming during the Early Access Program (EAP) phase. (Keep in mind that some brands register their domains after sunrise.)
Ameritrade continued it ridiculous defensive registration campaign by picking up 19 domains. DISH isn’t far behind with 15.
I would think that .email is a domain that brands would protect with defensive registrations. Some might be late to the table, though. A company in Las Vegas registered 20 domains including boeing.email, cocacola.email, espn.email, starbucks.email, pepsi.emial, chevrolet.email, and on and on. While some of the other domains might not seem like cybersquatting on the face, they are when you consider the other domains registered. For example: British.email, Southwest.email, United.email, Delta.email.
Based on zone file data, people waited until the third day of EAP before getting in on the action. On that day they registered jobs.email, personalized.email, hawaii.email and about a dozen others.
First and last names are popular for .email, as they might be used to offer vanity email services.
Some domain investors are getting in on the action, too. DNFactor.com picked up 8 domains so far, including a bunch related to Hawaii. Page Howe has four, including trusted.email.
Five additional Donuts domains enter the Early Access Program phase tomorrow: .education, .institute, .repair, .camp and .glass. I wonder how many Google related domains will be registered for that last one.
Ryan says
The registry has reserved pretty much anything decent, everything to private to privacy, and smith to jones, you guys are fighting for scraps, and tm names now.
Andrew Allemann says
ICANN mandated that all of those domains be blocked due to name collisions, so it’s not Donuts being greedy.
Ryan says
I don’t see why Jones is clear in other extensions, and when it comes to emails, it is reserved.
Andrew Allemann says
It’s different for every TLD because it’s based on data collected in the past. Someone or something tried to ping jones.email during one of the data collection periods, but not jones.whateverelse.
You can see what’s (temporarily) blocked in each TLD by going here:
http://www.icann.org/en/about/agreements/registries
Then click on the registry agreement and look for “List of SLDs to Block”
peter says
1500 registrations and they had to pay millions for it (-: , no business model…
Andrew Allemann says
It’s ok to diss Donuts, but at least do it intelligently.
First, they didn’t pay millions for it.
Second, the domain hasn’t even enter general availability. I bet this domain pays for the application fee within the first year. Seems like a good investment to me.
Joe says
I agree – I think that the uncertainty will cause a lot of people to register domains, both defensively (companies/end users) and offensively (domainers). Based on the numbers we’ve seen so far in the last couple of months, I think it is safe to say that at the very least, Donuts will make its application fees back.
Rich says
Andrew,were do you check to see on how many domains a new gtld has registered?
I wanna find out about the .solutions ext
Thank you
Andrew Allemann says
Rich, try ntldstats.com.
Rich says
Thank you,it works
Joseph Peterson says
There are a few new extensions that I predict will be favorites for phishing scams. .EMAIL is one of those.
When an email shows up from Delta.email or WellsFargo.email, the average person will be very likely to assume it’s legitimate. After all, it’s the brand name they’re familiar with and it’s a .EMAIL in an email. Seems to fit the facts, right? So click on through and enter your password!
While some of the bigger companies are paying to take their .EMAILs off the market and bury them in the vaults, there are a million and one other companies with customers to target with phishing schemes. And every company that puts a .EMAIL domain to legitimate use is actually enabling phishing schemes to appear more credible.
The guilt-by-association effect seems like a real risk here.
Eventually, we’ll see if I’m wrong.