Service for blocking trademark domain names is very similar to Donuts’.
Rightside Registry announced its own version of the Domain Protected Marks List (DPML) service last week.
With the service, trademark owners can block their marks from being registered as a second level domain name in any of the top level domain names Rightside runs.
If the name and the concept sound very familiar to Donuts’ DPML, that’s because Rightside Registry also runs the backend technical services for all of Donuts domain names.
And this relationship between Rightside and Donuts is one of the key reasons trademark owners should consider using Rightside’s DPML. Rightside has rights to essentially “acquire” a number of the domain names Donuts originally applied for. So far it has done this with .futbol and .reviews.
Once a domain is transferred form Donuts to Rightside, it is no longer protected by Donuts’ DPML service. So it makes sense for brand owners to purchase both services – both from a cost standpoint and not having to keep track of these TLD transfers.
Although wholesale pricing hasn’t been disclosed, domain name registrar Encirca is offering the service for $500/year. (Currently the service is only available for one year, but Rightside promises to extend that later.)
Donuts’ service retails for around $3,000 for a five year block and it covers many more domains. But again, many of the domains Donuts’ applied for will later be shifted to Rightside.
Both services allow trademark owners to activate any of the blocked domain names for an additional fee.