Overall sales numbers down but trend toward fixed priced domains continues.
Sedo’s domain sales in the second quarter were down significantly on a year-over-year basis, the company disclosed today in its quarterly report (pdf).
Domain name transactions totaled $17,415,345 in the quarter ending this June. That’s down 29% compared to Q2 2011 and 19% compared to Q2 2010.
Quarter-over-quarter sales were down 11%. Summer months are typically a bit slower for domain sales. Last year Sedo turned in a better performance in Q2 than Q1, helped in part by the $2.5 million sale of gambling.com.
.Com remains the strongest top level domain in terms of sales price. Here are how the median sales prices for gTLDs ranked in Q2:
1. .com $610
2. .org $510
3. .net $501
4. .biz $495
5. .info $427
The median price of .com sales in Q1 was $653.
The average price of a .net exceeded .com in the quarter, but averages don’t mean much when looking at domain sales because one or two large sales can skew the number. From a practical standpoint I’d pay more attention to medians.
In some very good news for Sedo, the company is regularly selling about $1 million worth of “buy now” domains per month, accounting for 42% of sales volume. While not all of these are SedoMLS sales with instant transfer, it does show the company is making headway into the fixed priced/instant transfer domain channel.
Orangelo says
It’s the economy…..it’s in a slow-mo crash, regardless of what the economists say about it still growing.
That’s baloney. We are going back into a recession.
Web Wise says
Thank you Andrew for making this point:
“The average price of a .net exceeded .com in the quarter, but averages don’t mean much when looking at domain sales because one or two large sales can skew the number. From a practical standpoint I’d pay more attention to medians.”
Everyone is reporting a generic “.net worth more than .com” type message. It’s certainly not true and has been, as you said, misrepresented by a couple of mega sales.
Please people don’t get distracted by these stories. .com is the most valuable TLD and it’s going to remain that way for the foreseeable future!
Jason says
I’m surprised at the median price of $610 – surely that must mean a lot of sales are going through at below that price , which doesn’t seem very high – maybe I should be lowering my prices!
Andrew Allemann says
@ Jason – it means that half of the sales are below $610.