Overall sales numbers down but trend toward fixed priced domains continues.
Sedo’s domain sales in the second quarter were down significantly on a year-over-year basis, the company disclosed today in its quarterly report (pdf).
Domain name transactions totaled $17,415,345 in the quarter ending this June. That’s down 29% compared to Q2 2011 and 19% compared to Q2 2010.
Quarter-over-quarter sales were down 11%. Summer months are typically a bit slower for domain sales. Last year Sedo turned in a better performance in Q2 than Q1, helped in part by the $2.5 million sale of gambling.com.
.Com remains the strongest top level domain in terms of sales price. Here are how the median sales prices for gTLDs ranked in Q2:
1. .com $610
2. .org $510
3. .net $501
4. .biz $495
5. .info $427
The median price of .com sales in Q1 was $653.
The average price of a .net exceeded .com in the quarter, but averages don’t mean much when looking at domain sales because one or two large sales can skew the number. From a practical standpoint I’d pay more attention to medians.
In some very good news for Sedo, the company is regularly selling about $1 million worth of “buy now” domains per month, accounting for 42% of sales volume. While not all of these are SedoMLS sales with instant transfer, it does show the company is making headway into the fixed priced/instant transfer domain channel.