How to find keywords to buy and how to find expiring domains with these keywords.
I have a confession: I rarely search for expired domain names based on keywords. Or, at least, that used to be the case.
Because I mostly buy closeouts and low-cost auctions, I keep an open mind to any keywords (or parts thereof) that make a good brandable domain name.
But I started playing around with keyword searches last year. It’s a great way to find domains that contain keywords that sell well in the aftermarket.
There are several sources of data for finding keywords:
- Afternic releases a monthly list of the top-sold keywords
- Sedo releases a monthly list of the most-searched terms (keep in mind this might not reflect the most commonly sold)
- Squadhelp’s Deep Keyword Analytics lets you search by keyword to find the sell-through rate and other metrics
- NameBio has data on over 4.8 million domain sales that can be searched by keyword
The domain industry’s go-to expired domain search platform, ExpiredDomains.net, provides keyword searching tools. But you need to know how to use them. In this video, I walk through the site’s keyword tools and explain how some fields are AND while others are OR.
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