Why this company rebranded to Featured.
Before Brett Farmiloe started his business that gets experts quoted in articles, he reached out to the owner of featured.com about buying the domain. It was clear Brett couldn’t afford the domain, so we went with a decidedly less appealing domain: terkel.io. While the business is successful, the domain held the company back, especially from a credibility standpoint with publishers. Recently, Brett was able to acquire featured.com and rebranded his company as Featured. He joins the show to talk about the decision and what he hopes to gain from the rebrand.
Also: 1 million free domain transfers, earnings, new TLDs in 2026, and more
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