Why this company rebranded to Going and how it landed on the name.
Scott’s Cheap Flights started as a way for people to find out about cheap flights. The business has grown a lot since it was founded as a simple newsletter and it was time for a rebrand. On today’s show, co-founder and CEO Brian Kidwell explains why the company thought it was time for a change and how it went about landing on its new brand, Going. He also explains how the company is transitioning from ScottsCheapFlights.com to Going.com.
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Great backstory. Great rebrand.
The name “Scott’s Cheap Flights” does sound kind of sketchy.
“Going” is a versatile name that lends itself to more than just flights.