The internet has become an integral part of day-to-day life over the past two decades. In 2021, more than 90% of Americans accessed the Internet, and that figure is expected to rise to 94.5% by 2025.
Despite the dependence on the internet in business, many offices have fragmented networks and scalability issues. Meter is transforming the way offices connect to the Internet.
Founded in 2015 by brothers Anil and Sunil Varanasi, Meter focuses on redesigning and improving office WiFi systems through bespoke networks built on the company’s own hardware and software.
Rather than buying its own network equipment, a company can call on Meter to provide a system capable of impeccable connectivity no matter how big or small the office is.
The company has kept a low profile since it was founded, but the announcement of a $38 million Series B funding round has produced significant interest in Meter, which operates on Meter.com.
Meter acquired Meter.com in 2019, according to Whois history. The domain moved to a privacy-protected GoDaddy account in September 2019 when it began forwarding to MeterUp.com, Meter’s domain.
Meter.com was acquired from Zak Morris Company, an early Internet software and hardware developer that uses the ZMC.com domain to host its retro website.
It didn’t take Meter long to transition from MeterUp.com to Meter.com, where the company has been ever since.
As with many companies that I profile, there is a definite need and purpose to acquire this ultra-premium domain.
First, Meter.com is Meter’s shop front. It’s the first meaningful interaction point that potential customers or investors will have with the company. Being presented with a slick, professional site at an eye-catching .com address is an excellent first impression.
So far, that first impression has seemingly been beneficial for the company as it has attracted more than 100 clients without revealing much about its business to the wider world.
In fact, a Bloomberg article from May 2022 suggests that its article is the first time Meter has discussed its business with the media.
Meter’s social media pages back up its lack of public exposure, with zero posts before May 2022.
Second, Meter’s connectivity system comes with a dashboard. Of course, that dashboard is hosted at Meter.com.