This investment app made a big investment of its own.
Titan, an asset management company, has acquired a valuable asset of its own.
Founded in 2018, Titan is a New York-based fintech setup that calls itself a world-class hedge fund in your pocket. The company touts itself as an investment firm for everyday people that Wall Street might otherwise ignore.
According to its website, Titan has attracted 25,000 clients in its first 3 years in business and now manages $500 million worth of investments for those clients. The early momentum from Titan also caught the eye of the venture capitalists.
The company raised $2.5 million in seed funding in 2018, followed by a $12.5 million Series A round in February 2021. Both rounds featured funding from startup incubator Y Combinator.
With that Series A money in the bank, Titan made a significant upgrade. The company transitioned from a frankly confusing domain name to a noticeable, ultra-premium .com.
Up until early July, Titan used and promoted the domain Titanvest.com. No, that’s not TitanInvest.com, which is owned by a Danish company. Titanvest.com. The “Titan” keyword is competitive, with DotDB revealing that “Titan” is registered in 353 different extensions and is used in over 52,000 other domain names.
While it is a competitive keyword with possibly limited domain options for a new startup, Titanvest.com remains a baffling choice for a domain name for a consumer-facing financial company.
Perhaps Titan’s founders shared this view, as Titan has quietly acquired the incredible Titan.com domain. According to WHOIS history, this purchase may have occurred around May 23rd, 2021, 3 months after Titan’s Series A funding round.
Titan.com was acquired from Nationwide Mutual Insurance, a Fortune 500 company that posted $49.3 billion in revenue in 2019. DotWeekly founder Jamie Zoch noted the movement via Twitter.
The purchase of Titan.com and the transition to that domain comes as Titan is due to release its first crypto asset management offering, providing an actively managed crypto strategy for US investors.
As a consumer-facing company in the financial industry, switching from Titanvest.com to Titan.com makes a lot of sense for Titan.
Trust is a crucial part of finance, and as a service that is only accessible online, Titan’s domain name represents the first interaction that many customers have with the company. Owning Titan.com allows Titan to immediately present a sense of trust and longevity to its potential clients.