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It’s coming: prepare for higher .com prices in September

Domain owners can renew early to avoid the pending price increase.

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The wholesale price of .com domain name registrations, transfers and, renewals is increasing later this year for the first time since 2012. Domain investors and consumers with large domain portfolios should prepare.

On September 1, the price Verisign (NASDAQ: VRSN) charges registrars for .com domains will increase from $7.85 to $8.39. Domain registrars, such as GoDaddy and Namecheap, charge a markup on top of this. In practice, domain investors and large portfolio holders pay a price only slightly higher than the wholesale price. Some registrars, such as Cloudflare, charge only the wholesale price to all customers.

These registrars will be forced to increase their prices on September 1 in order to continue making a profit (or breakeven, as it were).

Registrars will pay Verisign an additional $540 per 1,000 domains registered, and consumers should expect to pay at least that much more.

And the price is likely to continue to rise by 7% for the next three years, bringing the wholesale price to $10.26 — an increase of $2,410 per 1,000 domains every year.

Domain registrants can lock in today’s prices by renewing early, though. They can renew domain names for up to 10 years at the current price until the new price takes effect on September 1.

Now would be a good time for domain owners to evaluate their portfolios and consider registering domains early.

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  1. kimNotCom says

    No bid contract
    No incentive to evolve
    Only incentive is to maintain regulatory capture
    Monopolist profits on maintaining a simple database

    Pathetic they have not been broken up yet. However, good news is these price hikes will put eyeballs on their greedy ways.

  2. Nuno says

    The technology to run such service keeps getting better and cheaper, their prices raising whenever they can for no reason other than greed a protected monopoly. One of the biggest and shameful operations that is running for dozens of years now.

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