Company moves from GoGetOlive.com to Olive.com.
A company that sells extended service plans for cars has acquired the domain name Olive.com.
Olive previously used the domain GoGetOlive.com for its olive brand of car service plans. It now forwards the long domain to olive.com.
In a press release, olive CMO Paul Sherman explained why the company upgraded its domain name:
We are thrilled to announce the acquisition of olive.com. This is a direct response to the olive brand growth. Our demographics have shown that 50+% of consumers that purchased an olive plan have never purchased mechanical breakdown coverage before, therefore we want to make olive easy to access and simple to find.
The car service plan industry is one where credibility is extremely important, and a domain name like GoGetOlive.com does not scream “we’re a credible company.”
I reached out to the company for more details and will update this story if it responds.