What matters to domain sellers doesn’t always matter — or even make sense — to domain buyers.
Darpan Munjal, the founder of SquadHelp, provides a unique view on his Twitter feed into the domain name aftermarket. While most people who read Domain Name Wire are engrossed in the insider baseball of domain trading, Darpan has deep insight into what people selecting a new brand name are looking for. Here’s a great example:
Often seen in our naming contests:
Buyer: We’re looking for a modern brand name that evokes the feeling of connection & trust
Seller: This 5-letter, aged domain was registered in 2014, uses a CVCVC pattern and is taken in 4 extensions
Speak the branding language with end users
— Darpan (@darpanmunjal) November 3, 2020
Someone looking for a brand doesn’t care about the age of the domain. They don’t understand what you mean by CVCVC. They only care about getting a brand that resonates with their customers.
It’s reasonable to talk about domain age and the number of domain extensions a domain is taken in if you are negotiating on price. But pitching the domain as their next brand? Speak their language!