Second brand aimed at high-end buyers.
If you’re going to sell premium domains, it’s helpful to use premium domains yourself. Or two premium domains.
That’s the strategy domain investor Andy Booth is taking.
He started using Evolve.com for his brokerage last year. Now he’s adding Imperial.com as a high-end brokerage. The idea is to segment customers and attract buyers with six-figure budgets to the Imperial brand. It certainly comes across as a luxury brand (with a luxury logo, too).
The two brokerages are distinct from Andy’s brother James’ service at DomainBooth.com.
Perhaps Andy will experience the same “problem” that James did. James changed his brokerage name to Phenom, only to have to change it again when he sold Phenom.com.
Then again, changing brands isn’t a big deal when the price is right.
M says
These guys, and Rosener, buy great names and launch “brands” on them to make sure they avoid TM issues (see Zoom.com for Andrew)
No knock – I like the strategy.
Mark Thorpe says
These guys are always in SELL mode.
They don’t usually keep their domains that they acquire.
Zoom.com moved more than once, from Andy to Andrew before Media Options sold the domain.
Zoom Video was after the domain from Andy. Not in a good way either.
Gregg says
It takes 20 seconds for a potential buyer to see through this plot by now. If anything, there’s greater risk for this strategy to backfire where the buyer doesn’t want to be the pawn and decides not to participate altogether.
THE ASSET COMPANY says
How about the fact that these are generic domain assets, with a very flaw protection for domain owners. Let’s slow down and appreciate a great investment.
Mika says
Do you need a domain broker? It’s as easy as catching fish in a barrel… just go to any dictionary word .com and you’ll find a brokerage business now.
Covidosis says
I wonder how much would cost covidosis.net
Sajmal Salam says
Imperial is a great name for brokerage I really like those kind of Luxurious domains