These domain registrations don’t make a lot of sense.
Walmart has registered over 20 domain names related to its Walmart U.S. CEO John Furner.
Companies make these sorts of “defensive” domain name registrations all the time, with the hope of keeping domains out of the hands of detractors. It’s mostly a futile effort.
For example, Intuit registered a bunch of domain names last year when it came under pressure for hiding the availability of its free filing option. But comedian Hasan Minhaj found another derogatory domain to use.
That’s the problem: no matter what names you protect, there are always others that someone can register.
Walmart registered these domains:
(Update: Jamie Zoch pointed out that Walmart also registered a lot of these names under the .CEO top level.domain.)
Yet it didn’t register obvious domains like JohnFurnerSucks.com. If someone wants to write something bad about Furner, it’s going to choose that domain instead of ceo-j-furner.com.
The timing of the registrations is curious, too. Furner was named to his current position last year. Why register these domains now? And why hasn’t Walmart registered the equivalent domains for its main CEO, Doug McMillon?
Is Furner about to be tapped for a promotion, or is something derogatory about him or Walmart about to come out?
I would like to know if Wal-mart are the fools or is it MarkMonitor scamming their clients by registering these useless domains just to “fatten” their recurring registration base?
Who is pulling the trigger on these registrations?
My thoughts exactly. Any time I see this, I think it has to be MarkMonitor (or other brand protection agencies) taking advantage of their clients.
I checked the .CEO new gTLD first too and I understand the move to secure the main domain under “.ceo” but I misunderstand the money wasted in securing such domains since they have “0” value and no one will ever hurt the Walmart Trademark whatever kind of website is hosted behind such domains, even porn.
Companies register bulk domain s like this to help minimize the chances of CEO fraud attempts, a lot of companies face these attempts daily from spoofed email addresses, being able to register a domain that looks even remotely official in nature can increase the chance of an employee falling for CEO fraud or phishing attempts.
It seems this article wasn’t really researched too well before going to print…
No Ole1kanobe, it was researched just right.
What about “johnfurner–ceo.com”?
They didn’t register that one, yet it can easily be used for fraud if someone wanted to.
They can always solve any fraud issues reactively instead of this foolish and futile proactiveness.