It seems like a random string of five characters. There’s a bit more to it.
I enjoy reading the daily auction recap by Travis at DSAD.com. This exercise helps me understand what kind of domains are selling in the market. On June 4, he reported an interesting domain sale.
JCZQW .com closed at $3,605 in an auction. There were 227 bids, which is the second-highest on the list. The price is also the highest among 5L .com sales in 2020, as reported by Namebio. My curiosity was aroused.
I suspected that JCZQW .com had some sort of connection with a Chinese end user, so I followed the steps outlined in “Three steps to Chinese end user research” to try to get the answer.
Step 1: Check JCZQW .cn. JCZQW .cn does not resolve.
Step 2: Check JCZQW .com.cn. JCZQW .com.cn does not resolve either.
Step 3: Enter “JCZQW” into Baidu. I found JCZQW.cc in the search result, so I clicked the URL to check its contents.
JCZQW.cc is a news portal reporting on soccer matches around the world. Its name is Jiang Cheng Zu Qiu Wang (江城足球网=JiangCheng soccer network). Therefore, JCZQW is the acronym for the name of the site.
Could it be the familiar story of JCZQW.cc upgrading to JCZQW.com? It is more than that. The search result page also showed entries mentioning JCZQW.com as a soccer site.
So I checked Wayback Machine and realized that JCZQW .com was a soccer news portal starting from 2005, but it abruptly disappeared in January 2017. Three months later, JCZQW.cc appeared, carrying the same site name and soccer news. Apparently, JCZQW.cc continued where JCZQW.com left off.
One possibility is that JCZQW .com expired accidentally and was acquired by an investor. The domain expired again this month and finally went back to the original owner. To confirm my suspicion, we’ll have to wait for contents to appear on JCZQW .com.