Boyle buys a domain name for $11,000 and Terry ends up selling the domain for him.
Characters in sitcoms sometimes mention domain names during episodes, and the studios usually register these ahead of the air date. That’s the case with a funny domain in episode 12 Brooklyn Nine-Nine this season. But it goes beyond just mentioning a domain name—one character pays $11,000 for the domain, and they end up selling it.
In the episode, Detective Charles Boyle turns Sergeant Terry Crews on to the healing powers of bone broth. The two decide to go into business together, and Boyle suggests they use the domain name WorkplaceBoneBuds.com. He apparently doesn’t recognize the sexual connotation.
Boyle ends up buying the domain name for $11,000. When the business fails, Crews manages to sell the domain name to someone else for $11,000. Boyle is surprised that someone else had a similar idea for a business. Crews informs him that the buyer plans to use the domain for a website that helps people in the same workplace hook up.
NBCUniversal registered WorkplaceBoneBuds.com in November 2019, but it doesn’t resolve.