Which online transactions are going up and down during the pandemic.
CJ, previously known as Commission Junction, is a large affiliate network. Many businesses run affiliate programs through them, including GoDaddy. Because it’s tracking commissions, it gets real-time data into what’s happening to different business segments in light of the pandemic.
The company is providing this data for free and updating it weekly. This is great, recently-updated data to help you navigate these times.
I think this year-over-year chart for March 1-28 is the most interesting. It shows clear winners and losers.
- Education, actions up 387%
- Food and Drinks, up 66% (remember, these are people ordering food online)
- Recreation and Leisure, up 49%
- Sports & Fitness, up 49%
Regarding the latter two categories, people are buying exercise equipment and recreational equipment in droves.
- Travel, actions down 59%
- Live Events, down 57%
- Gifts and Flowers, down 19%
I thought about sending flowers to someone who had received bad health news, and then realized they probably don’t want a delivery driver showing up at their home.
Keep in mind that actions include things other than just sales, such as lead generation.