GoDaddy’s new all-in-one online presence system launches.
GoDaddy (NYSE: GDDY) announced its new Websites + Marketing service today as it takes aim at (or defends against) website builders like Wix, Weebly and SquareSpace.
Websites + Marketing is the company’s latest salvo in the battle, and the service seems to be an improvement on many of its attempts to date. It builds upon the feature set of Website Builder, which was originally called GoCentral.
The new service is designed to be a one-stop-shop for a business owner’s web presence. It helps them create a website and then market it. This includes email marketing, ecommerce, SEO, online advertising, appointment booking and social integrations.
Websites + Marketing “gamifies” the process of improving a website by providing a score, which is something other web builders do.
GoDaddy announced the product in a live stream today. It was the first major public appearance for new CEO Aman Bhutani.
They also increased their prices. Thanks GoDaddy!
They keep changing their templates too.
They also try to lock you in by forcing you to pay annually (while deceptively promoting monthly amounts).
This is a great overview of how GoDaddy is trying to position itself as an all-in-one solution for small businesses. Combining website building with marketing tools like SEO, email campaigns, and ecommerce definitely makes things easier for beginners who want everything in one place. However, as some users mentioned, pricing structure and flexibility are still important factors to consider when choosing a platform.
No matter which website builder you go with, having a properly configured and optimized system is key to performance and long-term growth. For those looking to set up or improve their system environment, you can also visit website for helpful insights on operating system installation and setup.
Overall, it will be interesting to see how this competes with platforms like Wix and Squarespace in the long run!