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Domain company MMX reports earnings

Numbers trending up but company has big accounting loss due to .London deal.

Picture of Toby Hall, CEO of domain company MMX
MMX CEO Toby Hall speaking at NamesCon in 2017. The company reported 2018 earnings today.

Top level domain name company MMX (Minds + Machines, London AIM: MMX) reported its final results for 2018 today.

Overall, revenue was up 5% to $15.1 million after reversing nearly $0.6 million of revenue recognized in 2016. Cash collections were up 30% to $16.1 million.

Renewal revenue — a big focus for the company — increased 97% to $9.4 million. Renewal revenue exceeded the cost of sales and fixed overhead for the first time last year.

The acquisition of .XXX operator ICM Registry has helped boost the company’s renewal revenue and reduce its exposure to China. Even without accounting for ICM, the company reduced its revenue from China to 39% last year. With ICM, China represented 29% of revenue in 2018.

Generally speaking, domain revenue from China is seen as more fickle than from the rest of the world.

From an accounting perspective, MMX posted a loss of $12.6 million last year. Most of that was due to an atrocious legacy contract for .London. (.London is not named as the bad contract in the report but it is well known in the industry.)

In its earnings report, MMX stated that it’s working on a defensive domain registration product to launch in Q3. This will likely be modeled on Donuts’ Domains Protected Marks List.

The company netted $480k for losing one new TLD auction last year, which is likely .CPA. Four groups split the proceeds of that auction. Given the withdraw costs compared to the application fee, this suggests .CPA sold for over $2 million.

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  1. Snoopy says

    These are ugly numbers, looks like everything is in decline and was only papered over by the .xxx merger. Shareholders getting slaughtered.

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