Church goes from short to long with domain name switch.
The Church of Jesus Christ of Latter-day Saints is changing its domain name to a much longer domain name.
Visitors will soon go to ChurchofJesusChrist.org rather than LDS.org, which was short for Latter-day Saints.
While most organizations prefer a shorter domain to a longer one, there was a special circumstance here: Jesus said to do it. Well, assuming he foresaw the internet, he would have suggested it.
In a news release about the change, the Mormon church stated:
The Church of Jesus Christ of Latter-day Saints is the name of the Church Latter-day Saints believe came by revelation from the Lord Jesus Christ Himself (see Doctrine and Covenants 115:4). “Jesus Christ directed us to call the Church by His name because it is His Church, filled with His power,” President Russell M. Nelson has said.
The Church is now making changes to many of its communication channels to reflect the faith’s full name and better convey commitment to follow Jesus Christ…
Mormon.org will eventually be merged into the ChurchofJesusChrist.com domain as well.