Another big company has chosen an alternative to .com.
The company lets you link your credit cards and get cash back when you make purchases at certain companies. The idea is nothing new, but the company seems to be executing well; investors include PayPal and millions of users have registered this year.
How does this relate to domain names? Well, the company uses the domain name Dosh.cash.
Dosh is an app-only play, and if you go to Dosh.cash you will be urged to download the app.
This is a case of the top level domain name nicely complementing the purpose of the business.
Another Austin company with healthy backing–$33 million in total–uses the domain name Data.world.