Viacom registers domain names that suggest it’s getting ready to launch a hotel and resort chain tied to iconic MTV brand.
Is MTV getting ready to launch its own line of hotels and resorts?
MTV parent company Viacom registered a number of domain names today suggesting that it might:
These could just be for a new reality show, but the names seem geared to the launch of an actual brand. The first stop appears to be Playa del Carmen.
It could also be a licensing deal to a company that will launch the new hotel brand, which would presumably be a big Spring Break destination.