The man behind .porn, .adult and .xxx is asked to defend his business model.
ICM Registry CEO Stuart Lawley was on Bloomberg yesterday. Bloomberg’s Emily Chang asked him to defend the business model of selling .porn and .adult domain names. Doesn’t this force celebrities and brands to pay up to protect themselves?
Lawley talked about how new top level domain names in general provide more choice for businesses. He also noted that brands also have to protect themselves in bricks-and-mortar businesses. He gives the example of a new burger restaurant opening up called McDonald’s the the real McDonald’s having to take action to protect its mark.
.Porn and .Adult became available in general availability earlier today.
The video is embedded below:
Stuart made a nice case for new tlds, and no doubt will give some listeners a reason to consider them, or at minimum be more aware of them.
Nope. They still suck.
Very well articulated responses by Lawley.
Pity that with such a lucid explainer at the helm, the ICM Registry chose to pull the rug out from under the feet of its .XXX customers with this .ADULT / .PORN rollout.