Corona displays .calm on a billboard. .Calm isn’t a top level domain.
Marketers have long used dots in marketing, making phrases look like domain names. Consider Sony’s make.believe campaign:
Patrick McCleery at Hexonet was strolling around his neighborhood the other day when he came across this Corona ad:
It’s cute and clever. But I have to wonder, as new top level domain names ranging from .apple to .wtf proliferate, will these create a lot of confusion? Presumably, once marketers understand that these new options are out there, they won’t use “fake” domains in their ads.
Domenclature.com says
“Presumably, once marketers understand that these new options are out there, they won’t use “fake” domains in their ads”.
That’s charitable!
You could say the marketers have confusion thrust upon them. Right?
Frank Schilling says
round two, is going to be epic.
Sam says
It’ll be fun when people start realizing that there are a lot of generic TLDs (those so-called “dot anything”s) and start trying to access these fake domains. “I need a hotel, better go to booking.yeah. Wait, they’re down?! Fine, I’ll go back to hotels.com.”
Niall Flynn (@niall_flynn) says
Believe it or not there is a .rodeo 🙂 I got this to make a site explaining how mad all these domains were;
http://aintmyfirst.rodeo/
Still a work in progress 🙂
Chad Hyett says
Pretty sweet man, love .rodeo. And yes Corona’s ad is ridiculous.