Six new domain options launched, and you might be surprised by which one had the best first day.
Donuts and Rightside combined to launch six top level domain names yesterday. Rightside launched .auction and .software. Donuts launched .business, .immo, .network and .pizza.
Guess which one had the most registrations?
If you’re an English speaker, you probably guessed wrong. According to nTLDstats, .immo ended the “zone file” day with the most registrations at 5,247.
.Immo is short for “real estate” in a couple languages.
Here are the rankings, again based on nTLDstats:
1. .Immo 5,274
2. .Business 3,292
3. .Software 3,068
4. .Network 3,055
5. .Pizza 1,272
6. .Auction 1,053
.Business and .Network, both long form versions of existing TLDs, have a long way to go to catch up with .biz (2.4 million) and .net (15.0 million).