People spent about $25,000 on .click domains on the first day.
Here’s a riddle: how many domains will domainers register on the first day of a new TLD launch for a semi-decent generic domain during Thanksgiving week with super low registration fees and basically no domains held back?
That’s about how many domain names were registered yesterday in Uniregistry’s .click, which launched along with 4 other Uniregistry domain names. Very few were registered in sunrise, so basically all of these were registered by domainers. Prices were less than $7 at each registrar I checked.
Is that good or bad?
For my part, I pre-ordered about 20 domains and only got one successfully. There certainly was demand for the very best terms. I then registered two more domains later on in the day.
I think the question on many minds: how much will a .click domain be worth, even a “good” one, when there are lots of other generic domains coming on the market over the next year? Even if the same sld is a premium in the other domains, we’re probably talking about a maximum upside of hundreds on a resale, not thousands.
By the way, although Frank Schilling didn’t register domains on his behalf before the launch, he did say they might register them post-launch. So if you’re interested in getting any, now is the time.