App makes it easier to narrow in on the best domain name.
GoDaddy recently released an iOS app for finding and registering domain names called GoDaddy DomainFinder.
Many of its features are similar to what you find on GoDaddy.com and other registrar sites. For example, the app lets you filter by price, TLD, and length.
Yet some features are new and different, mostly when it comes to whittling down the large list of results you receive. You can easily “favorite” domain options or eliminate them.
After trying out the app, I asked GoDaddy Senior Vice President and GM Mike McLaughlin if the app’s new functionality will become part of GoDaddy.com’s website.
“We’re always looking at ways to improve our search results for our customers,” he said. “We will listen and learn from customer feedback to determine what works and what doesn’t. While this same feature may not be implemented on our main website, you will see tools that make it easier for customers to get the right domain.”
Here’s a run-through of the app and its functionality.
1. Home screen and search screen – Once you tap the box to enter the keyword, the box moves up and you see rotating domain tips. Domain tips include acting fast to register your domain, the value of a premium domain, etc.
2. Results page – The initial results are the same as what you’ll get searching on GoDaddy.com. It’s a mix of semantically-relevant top level domains, terms related to the keyword, generic TLDs and premium aftermarket domain names.
3. Filtering – Users can filter by price, length, top level domain, country/location and premium domains only. This same functionality is currently available on GoDaddy.com in the left hand column of the search results.
4. Selecting a name – Here’s where things start to get innovative compared to GoDaddy.com. In today’s world of hundreds of top level domain names, it’s difficult to whittle down the list to make a domain decision. DomainFinder simplifies this process by allowing you to “favorite” domains you’re interested in and eliminate ones you don’t want.
This is made easier by the touch interface. Swipe right to favorite a domain and left to remove it. You can then pull up your list of favorites and add one or more to the cart.
5. Similar keywords – The app also makes it easy to search for words similar to the one you’ve entered.
A search for “money” already brings up lots of similar words because the domain name is heavily registered. But if you tap the keyword, you have the option to tap-and-search related terms.
The process of selecting and eliminating domain options in the app isn’t commonly found at domain name registrars. This is a step forward.