Company says it has sold the equivalent of nearly a half million .com domain names.
New top level domain name portfolio company Minds + Machines issued a press release this morning touting its results to date after launching 10 new TLDs.
According to the release:
The Directors are highly satisfied with the overall progress of these launches, particularly from a revenue perspective. When measured on a .com equivalent cost basis, registrations within Minds + Machines portfolio of launched gTLDs in which it has an interest is currently in excess of 495,000 .com equivalent registrations (the number of names the .com registry would need to sell to achieve equivalent revenue).
The company has been asking people to value it on revenue rather than domain registrations, since its wholesale price for domains is much higher than traditional domain registration pricing. This also allows it to highlight revenue from sunrise, landrush and premium sales.
The wholesale price of a .com domain is $7.85. That suggests the gross from registrations of Minds + Machines domains is roughly $3.9 million. If you assume this number is made in the best possible light, then the revenue includes the full wholesale price paid for the domains, not its share after splitting with partners in the case of some domains.
This number includes a lot of sunrise, landrush and premium domain sales revenue. By my count, Minds + Machines has a total of approximately 80,000 registrations right now. That’s an average of nearly $50 per registration.
Half of Minds + Machines TLDs are stuck below 1,000 registrations. .London, a partnership with the city, leads the way with about 47,000 registrations.
Robbie says
Always lame when management is content with their so called numbers, could they have done better, OF COURSE, is management trying harder, not so sure, probably why the stock is suffering.
James says
Well done AVC and Fred. I fell sorry for your shareholders they keep losing money, your company SP is sinking lower and lower and nobody wants to buy shares and invest in you – the way I see it only directors that are highly satisfied. I wonder why? 150k directors buys WoW great vote of confidence. Good luck anyway. PS $4M lol misleading article do your research first before making assumptions as far as I am aware .kiwi .gop should not count in calculations.