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TrueName by donuts. Make a name for yourself

.Cash and .Fund each get fewer than 1,000 registrations

Slow start for the two new TLDs that launched yesterday (for which we have data.)

Five top level domain names launched yesterday. Unfortunately, ICANN’s centralized zone file system only has updated zone files for two of them.

.Cash gained 725 registrations to end the day with 909 in the zone file.

.Fund picked up just 414 to get to 625.

There are no first day zone files for Donuts’ other two TLDs, .tax and .investments. A zone file for Rightside’s .haus is also missing.

I feel like Donuts four financial domain names will be a big test. We haven’t seen much in the way of defensive domain name registrations in new TLDs. But financial companies are very worried about phishing. If they are to go after any, .investments and .fund should be on their radar.

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