TLD Registry releases tool for discovering Chinese terms available for registration.
Last week in London I sat down with TLD Registry, the company behind the Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) domain names.
These IDNs have been a success so far, with over 50,000 registrations combined. They are easily within the top twenty new TLDs launched to date and are the top two IDN TLDs in terms of registrations.
As an English speaker with little knowledge of Chinese languages, I’ve sat on the sidelines. But TLD Registry showed me a tool last week that might change my mind: ChineseLandrush.com.
The site is designed to help English speakers discover good domain names to register under these Chinese top level domain names.
Basically, a group of Chinese speakers are curating a list of available domain names that match common terms. They aren’t namespinning; it’s all done by hand and updated daily.
You can select the ones you’re interested in and “check out” by downloading a CSV to copy-and-paste at a domain registrar. Some domain name registrars may integrate the tool in the future.
Based on feedback I provided, TLD Registry is making an additional tweak to the site shortly that will suggest which of their TLDs are the best match for the domain name. It’s important to note that Dot Chinese Website (.中文网) is what searchers look for when they’re seeking the Chinese version of an international website. It doesn’t simply translate to “website”. Therefore, it doesn’t make sense for every single term.