.CO creates its own home on the road for SXSW Interactive.
.CO went small the first time it came to SXSW Interactive in Austin. It was more of a scouting trip than a marketing one. I remember catching up with the company at the W Hotel that year. .CO Internet CEO Juan Diego Calle said “Wow, this is big”.
.CO has had a major presence at SXSW ever since then. It’s the perfect event for a company that targets startups.
This year it’s going bigger and better with its own “pop-up HQ” right next to the W Hotel.
The .CO HQ will be open at 317 W 3rd St March 7-9. On March 7 and 9 the headquarters will offer coffee in the morning, Torchy’s Tacos at lunch, and locally-distilled Tito’s Vodka in the afternoon for happy hour. On Saturday afternoon the .CO HQ will “go mobile” to Startup Oasis at Old School Bar & Grill.
Each day also features panels and speakers. For example, John Battelle and Gary Vaynerchuk will hold a session at the .CO HQ Friday. .CO promises a surprise announcement during the session.
To get in the door you need to (at minimum) join .CO’s VIP program.
This is a smart idea for .CO. SXSW Interactive is an overwhelming event. With over 30,000 official attendees and 14 venues, sometimes you just need a place to kick your feet up, recharge your phone, and take a break.