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.CO creates a “Pop-up HQ” for SXSW 2014

.CO creates its own home on the road for SXSW Interactive.

DotCo HQ
.CO went small the first time it came to SXSW Interactive in Austin. It was more of a scouting trip than a marketing one. I remember catching up with the company at the W Hotel that year. .CO Internet CEO Juan Diego Calle said “Wow, this is big”.

.CO has had a major presence at SXSW ever since then. It’s the perfect event for a company that targets startups.

This year it’s going bigger and better with its own “pop-up HQ” right next to the W Hotel.

The .CO HQ will be open at 317 W 3rd St March 7-9. On March 7 and 9 the headquarters will offer coffee in the morning, Torchy’s Tacos at lunch, and locally-distilled Tito’s Vodka in the afternoon for happy hour. On Saturday afternoon the .CO HQ will “go mobile” to Startup Oasis at Old School Bar & Grill.

Each day also features panels and speakers. For example, John Battelle and Gary Vaynerchuk will hold a session at the .CO HQ Friday. .CO promises a surprise announcement during the session.

To get in the door you need to (at minimum) join .CO’s VIP program.

This is a smart idea for .CO. SXSW Interactive is an overwhelming event. With over 30,000 official attendees and 14 venues, sometimes you just need a place to kick your feet up, recharge your phone, and take a break.

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