This is a live blog from the “Meet the New TLDs” panel today at NamesCon in Las Vegas.
Shaul Jolles CEO, DotLatin .uno
Aaron Grego CEO, Punto 2012 .rest, .bar, .cafe
Rob Rozicki VP & Co-Founder, Starting Dot .ski, .bio, others
Daniel Negari CEO, .xyz, .college
Monica Kirchner CEO, Dotluxury .luxury
Kirchner (.luxury) – the internet is for everybody, we want to make an internet for the luxury customer. It will coexist with what’s currently out there. You may see companies/brands with multiple domains to reach different
audiences. They can get a name that truly has meaning and relevance, whereas many don’t have that right now.
Jolles (.uno) – focusing on U.S. Spanish speaking community because they are a Spanish speaking group that doesn’t have their own ccTLD.
Negari (.xyz) positioning as alternative to .com, low cost, high volume approach. Hoping for $10 retail pricing. But still trying to create a community with benefits (sounds a bit like .co perks to me).
Rozicki (.ski) – We’re educating the ski market directly (e.g. resorts), but the majority of market will be skiers themselves. Although target market is all types of skiers, snow sports is the largest market in that realm. People in this industry are also very tech savvy. Mentioned $60 registration cost for domain name. (Editor’s note: .ski is still in a contention set. I don’t think any of the others represented on stage are.)
Grego (.rest, .bar, .cafe) – working with registrars and with restaurants directly. We’re going to restaurant tradeshows. Compared to skiers, your average restaurant owner might not be so tech savvy. Want to help the restaurants brand themselves.
Kirchner (.luxury) – not the volume of registrants that matter so much as how it is used.
Negari (.xyz) – we’re doing awareness marketing with registrar, also pr about what a domain name extension is. We’re doing our own awareness marketing to let people know what “XYZ” is.
Jolles (.uno) – we’ve been in sunrise for about a month and are seeing lots of activity from large brands. I want the end user to expect to see a .uno. I’m not looking so much at getting big “founders” for .uno, I’m focusing more on small businesses.