It has a nice ring to it.
Over the weekend Elliot Silver posted an ad with the headline “Dot Com is Dead” from Minds + Machines. I’ve seen a lot of other blog posts about how new TLD backers are beating the drum that .com is dead. Domainers commenting on the posts then typically say that the idea that .com is dead is ridiculous.
Of course it’s ridiculous. But it’s also exactly what you’d say if you were a new TLD operator.
It sure beats “.Com is the biggest domain, and we hope to siphon off a small bit of future .com registrants, and maybe as a collective all of these new TLDs can take away a bit of .com’s dominance.”
Besides, I don’t think that longer description will fit in a Facebook or Google ad.
Come on, folks. New top level domain backers are selling something. Do they really think .com is dead? Of course not! (Well, there may be a few screwballs, but most understand reality.)
Antony Van Couvering of Minds + Machines stopped by DomainInvesting.com to comment on the story, and noted “…you could hardly expect me to put up an ad that said the opposite…”
Exactly. Don’t think that registries are idiots for pitching that .com is dead. It’s a smart marketing line. If you’re trying to sell an alternative to .com, you create your own marketing narrative.