TrafficMatch promotes domain name traffic to advertisers.
TrafficMatch pitches the company’s 300 million monthly visitors direct to advertisers – and a big part of that 300 million is domain name traffic.
Here’s how the TrafficMatch website explains it:
TrafficMatch is a leading provider of high value online traffic. With nearly 300 million visitors passing through our network every month, we offer one of the best opportunities to augment your online marketing mix. We are the pioneers of untapped traffic sources such as direct navigation and email traffic that yield engaged visitors at a lower price than established online media channels…
A trademark application the company just filed lists the goods and services for TrafficMatch as “Online marketing and advertising services; domain monetization services for monetizing web traffic visiting undeveloped domains”.
Although the site also has a section for publishers (e.g. domain owners) to submit an inquiry to monetize with TrafficMatch, DomainSponsor isn’t going anywhere. TrafficMatch is essentially a new brand to market alternative types of traffic and monetization.
Based on historical whois records, it looks like Oversee.net acquired the TrafficMatch.com domain name from eCorp. eCorp was founded by Chad Folkening, who also co-founded Domain Holdings – a competitor in the domain monetization space.