Old school advertising to promote the .la domain name.
GoDaddy CEO Blake Irving tweeted a photo of a .LA billboard in Los Angeles yesterday (see photo).
As more “local” domains come to the internet, this type of targeted offline advertising will become more common.
GoDaddy already does a lot of TV and promotional advertising and is probably good and tracking results from campaigns like these billboards.
I had someone in Los Angeles check a couple times to see if they were geotargeted with promotions for .la when they visited GoDaddy.com, and they didn’t see anything specific to .la on the home page. That said, the company may be testing this sort of targeting on a limited number of users (if not now, then in the future).
The biggest lift for .city top level domains may be when the city is actually behind them. Witness .nyc. A simple tweet from Mayor Bloomberg about .nyc set off a flurry of media coverage a couple weeks ago.
.LA is just the domain name for Laos being rebranded, so it doesn’t have city involvement.