Domain business positioned as end-to-end domain provider, spin-out on track.
Demand Media just concluded its first quarter earnings conference call, and much of the talk centered on new TLDs.
The company is working to spin out its domain name business into a separate business and expects that to happen by the end of the year or in early 2014.
CEO Richard Rosenblatt explained that the company wants to be an end-to-end provider of domain services. The group will continue to own its own portfolio of domains, hold an expansive distribution network, and provide services to buy, sell, and monetize domains.
Demand Media applied for 26 top level domains and has rights to up to 107 more domains that were applied for by Donuts. The company thinks its first new TLD may come online as early as Q4 of this year based on ICANN’s current timeline.
Rosenblatt said he likes the registry model because it’s higher margin than selling domains as a registrar.
When prompted by an analyst, he said the company should reap the benefits of slotting fees when more TLDs start competing with each other. Slotting fees, sometimes part of marketing programs, are fees domain registries pay to show up higher in domain check results. Demand Media may also determine it is better served to slot its own domains higher and forgo some slotting fees.
The company said that 40% of its revenue in the first quarter came from Google. It will be interesting to see how that is split out after the domain business becomes a separate entity.
Jeff Schneider says
More and more companies will spin off Registrar portions of their business to avoid the coming Registrar consolidation that will surely come after their revenues tank do to non renewals of the gTLD experiment. Smart Move Demand Media !
We cannot say the same for GoDaddy.com that is spending Big to roll out gTLDs.
Parsons is betting the bank on unproven assets that are virtually valueless as effective Marketing Tools. First the .co farce now this?
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)