Pepsi buys a hyphenated domain for $8,000 and it won’t be easy to by the unhyphenated version.
As I was going through Sedo’s sales report from last week, one domain caught my eye — mostly because of the buyer. PepsiCo bought Green-Label.com for a solid $8,000.
I can see a number of uses for this domain, but I’m not sure I’d go with this brand or marketing name if I were Pepsi. Why? GreenLabel.com is owned by an unrelated clothing company.
Here are other sales end user sales by Sedo:
MailChimp, which recently paid $1,800 for MailChimp.mx, is the likely buyer of MailChimp.ru for $800.
Thomson Reuters bought g-factory.com for $2,500. I can’t figure out what it’s for.
Kickstand, a service for mobile game developers, bought Kickstand.net for $751. Its web site is GetKickstand.com; Kickstand.com is owned by another technology company.
This one is kind of interesting: a CSC client bought TheEvilWithin.com for $8,500.
Digital Touch Systems creates tabletop digital systems used in restaurants. I saw one of these at a restaurant in Austin a couple months ago. They bought TouchScreenSoftware.com for $2,400.
Scottsdale Luxury Motors, a luxury/sports car seller in Scottsdale, bought ScottsdaleLuxuryMotors.com for $1,500.
PepsiCo bought Green-Label.com for $8,000. This would be an interesting domain to start a site/brand with because GreenLabel.com is an unaffiliated clothing company.
VitaminLife.com bought AmericanSupplements.com for $949.
LSI Tools, which offers services to the vacation rental industry, bought LSI.biz for $750.
Shale Exploration, LLC, owner of the nice domain ShaleExploration.com, bought WashingtonNaturalGas.com for $765. It also bought GTZV.com for $999, but its use is less clear.
Technology company Choice Solutions bought ChoiceCloud.com for $5,000.
Nellcote Wine Group, Inc. bought Nellcote.com for $9,500.
mansour says
Hyphenated domain names are acceptable in many foreign and European countries, and are sometimes preferred, usually when the domain name consists of more than one word. This is done for the ease of spelling and understanding the name of the brand, since without hyphenation the consumer may not be able to understand from the first look the meaning of the domain name.
Tom says
Pepsi never bought loveeverysip.com, that is a big mistake imo, pushing the slogam hard probably losing traffic for sure. That is teh name they should buy and fast.