NameMedia tries segmenting the buyer market with new domain sales site.
NameMedia has launched a new domain name marketplace dedicated solely to lower cost domains.
The marketplace, DirectDomains.com, is targeted to domain name investors.
Domain names on the marketplace are all under $3,000 and have been discounted between 35%-80% from their original price.
Right now the inventory only includes NameMedia’s own domain name portfolio. If the site is successful then it will be opened up to client inventory as well.
This is an interesting approach to segment the domain buyer market. NameMedia’s other marketplaces are BuyDomains and Afternic. BuyDomains is targeted to end users while Afternic is more of a domainer site, although I think of it as more of an account management site than a place to buy domains.
The inventory on DirectDomains.com is also available on NameMedia’s other sites; DirectDomains contains just a subset of lower priced domains that have been discounted.
What do you think? Are the domains priced in a range that will be appealing to domain name investors?