KeyDrive companies want to play a role in new TLD rollout.
SnapNames and Moniker have announced they will support sunrise and landrush auctions for new top level domain registries.
The company will, of course, also offer premium generic sales and auctions for registry withheld domain names.
I’ve been told by a newish TLD registry (I think I just coined a term) in the past that Pool.com is really the only service that meets the unique needs of a sunrise auction. Sunrise auctions only allow approved bidders to participate in the auction.
With only one TLD coming on to the market every year or so, this wasn’t a huge market. But now that the namespace is expanding by hundreds of generally available top level domains, it makes sense for someone like SnapNames to enter this market. I expect other existing auction services to also announce sunrise and landrush services.