Company releases names of 13 applications.
This morning Paul Sloan broke the news that STRAAT investments, parent company of .Co Internet, applied for 13 top level domain names.
The company just released the list:
Many — if not all — of these will be in contention with other applicants. Interestingly, the company believes that auctions won’t be necessary for these domains because all applicants will be “equally motivated to focus their resources on operating the extensions, minimizing risk, and improving the underlying economics.”
STRAAT will work with Neustar as its backend registry provider. Neustar already provides registry services for .co.
If there’s any company that understands the current landscape for launching an unrestricted top level domain, it’s this team. They’ve put millions of dollars into marketing .co over the past few years and know what works and what doesn’t. Of course, this time around they’ll be competing against a lot of other new extensions.