.Co will be in your face at SXSW interactive.
Say what you will about .co (and I know a lot of you will), but you have to give the TLD credit for doing more than anyone else to create a brand around a TLD. It’s a model for anyone who wants to launch a new top level domain next year.
Case in point: the company’s presence at SXSW later this week.
SXSW Interactive is the perfect venue for a company trying to court startups, entrepreneurs, and tech companies.
And the company is going to SXSW in a big way. You can see its calendar of events here. (All of these programs are open to SXSWi badge holders).
250,000 people are expected in Austin over the entire SXSW festival (which includes education, interactive, film, and music). Interactive is actually the biggest show of the four, so .co will hit a lot of these people with its sponsorship.
The company is also giving the royal treatment to companies in the startup ecosystem using the .co brand. The company has highlighted over a dozen of them on its blog. .Co will be helping these companies make connections and do business during the event.
Today the company also launched StartupLife.co.