Don’t lose my domains, give them to me cheap, and be there to help.
We’re going to kick off the results from this year’s Domain Name Wire survey with a look at which factors drive people to select their domain registrar.
About 1,500 people ranked seven separate factors, and the results were the exact same as last year:
3. Customer service
4. Account management tools
5. Value added services
6. Intra-registrar transfers
7. What they do with expired domains
This makes sense. The way a typical domain investor thinks when choosing a registrar is:
1. I certainly won’t use you if I think you might lose my domains (security).
2. I also won’t use you if you’re too expensive. I have lots of domains, and a few bucks a name matters. (price)
3. Now I need to make sure you’ll be there to help me (service).
It’s also worth noting that domainers really don’t care what domain registrars do with expired domains. They might gripe about domain registrars keeping expired domains, but domain investors don’t care (when it comes to choosing a registrar for themselves) because they think they’ll never let a good domain expire anyway.
One option that wasn’t in the rankings is if the registrar participates in AfternicDLS or SedoMLS. Then again, most major registrars participate in at least one now, so it’s unlikely to be a factor going forward.