Company drops the Australia reference in name and offers two locations for registry services.
Are U.S. companies more comfortable with a registry services provider in their home country?
It appears so.
AusRegistry International has changed its name to ARI Registry Services and is setting up registry infrastructure for its new TLD offerings in the U.S. in addition to Australia.
The AusRegistry name clearly screamed “Australia”.
A press release about the change states that CEO Adrian Kinderis “explained that there is a misguided sentiment in the market that registry performance is significantly affected due to location. However, he explained that this was not a driver for the decision.”
The company said adding a U.S. registry location will allow potential new top level domain applicants a choice of location to address “concerns about overzealous governments, privacy and ownership laws, political environments and financial benefits including currency fluctuations. There is also the added peace of mind that comes with having a registry closer to headquarters.”