www. will make a comeback with new top level domain names.
Type in any correctly configured domain name and you don’t need to include www. Technically www is merely a subdomain.
That’s why you usually see ads that just promote something like DNW.com instead of www.DNW.com. People know it’s a web address because of the .com.
I started thinking about this today when I was dropping my daughter off at school. I was behind a truck that had a URL with www on it: www.somename.us.
Was it necessary to include www because many people don’t recognize somename.us as a web address?
(Keep in mind that you are likely in the top .01% of knowledge about domain names if you’re reading this site. Most people don’t understand domain names.)
As hundreds of new top level domain names come online over the next few years I think we’ll see a resurgence in the use of www when people display a web address. If you just saw a truck that had great.food on the side you might not think it’s a web address — much like I did a double take when seeing att.jobs on a billboard.
www.great.food? People get that. Well, they’re more likely to get that than great.food.