Descriptive domain name drives 78% of business for FreeConferenceCall.com.
Most Domain Name Wire readers understand the power of a descriptive domain name.
Here’s more proof: the founder of FreeConferenceCall.com says his domain name drives 78% of his signups.
David Erickson explained this to the L.A. times:
With not much cash to start his business, let alone buy publicity, Erickson knew the service’s name had to be perfect. At 3 a.m. Oct. 26, 2001, after hours of agonizing over a name, Erickson thought, “Why not just call it what it is?” The next day he checked Web registrars and FreeConferenceCall.com was available. “I kept checking the spelling because I was thinking ‘You know, I probably spelled it wrong, and I’m going to release it spelled wrong,'” he said. “All of a sudden it just seemed like the name I had to have.”
With an obvious name like that, generating call volume was no issue, and the name still drives 78% of sign-ups…
Indeed, “calling it was it is” was perhaps Erickson best marketing move. He also has a brilliant business model, by the way.
that’s stupid. domain names are not that important anymore. what matters most is wearing a fancy hat when you go out to dinner.
Fancy hats will soon be replaced by the ifancy hat app. Good luck
“calling it was it is” should be “calling it what it is”
Clobert Rine says
Great domain/name .