Descriptive domain name drives 78% of business for FreeConferenceCall.com.
Most Domain Name Wire readers understand the power of a descriptive domain name.
Here’s more proof: the founder of FreeConferenceCall.com says his domain name drives 78% of his signups.
David Erickson explained this to the L.A. times:
With not much cash to start his business, let alone buy publicity, Erickson knew the service’s name had to be perfect. At 3 a.m. Oct. 26, 2001, after hours of agonizing over a name, Erickson thought, “Why not just call it what it is?” The next day he checked Web registrars and FreeConferenceCall.com was available. “I kept checking the spelling because I was thinking ‘You know, I probably spelled it wrong, and I’m going to release it spelled wrong,'” he said. “All of a sudden it just seemed like the name I had to have.”
With an obvious name like that, generating call volume was no issue, and the name still drives 78% of sign-ups…
Indeed, “calling it was it is” was perhaps Erickson best marketing move. He also has a brilliant business model, by the way.