New Domain Parking Company Comes Onto the Scene

Rook Media opens its doors to more domain owners.

Rook Media is coming out from behind the shadows.

The new domain parking service has been in a closed beta with very large domainers since February. But as of today, it’s open to the public.

The company is backed by a number of former senior managers from Name Drive who left when the company was acquired.

Co-founder Ash Rahimi explained to Domain Name Wire who their ideal client is:

Our aim is to make the experience at RookMedia.net the closest thing possible to having a direct relationship with one of the big advertising providers. That means very accurate per domain statistics and a focus on increasing and optimizing traffic quality. If you want to point your domains and just collect a check in the mail every month, that is fine. But we cater better to portfolio owners that wish to build and improve their holdings in a data-driven fashion. We work together with our partners, and we hope it’s a more satisfying experience than “here are your stats, here is your check, rinse and repeat.”

In a press release, the company says it wants to bring more transparency to domain name parking:

As portfolio owners ourselves, we understand the frustrations bred by the “black box” culture of other monetization providers. We therefore work hard at RookMedia.net to deliver the most accurate domain stats in the market. No estimates, no games, no excuses. Accuracy and transparency are vital in helping our partners build out their portfolios.