Salesforce.com pays seven figure sum for Data.com domain name before it can be auctioned off.
Salesforce.com has purchased the domain name Data.com from publicly traded media company UBM plc for an undisclosed price.
The domain name was listed in this week’s Moniker auction with a reserve range between $1 million to $5 million. Usually when a domain name is taken out of auction early the buyer agrees to pay a premium above whatever the reserve price was. I think we can rest assured this was a seven figure sale. [Update: After posting my story, Moniker issued a press release saying the domain name sold “for an amount that significantly exceeds the $1.5 million reserve.”]
Salesforce.com is no stranger to buying premium generic domain names, including buying Force.com in 2007. It has also been on the selling side. At least, its founder and CEO Marc Benioff has been on the sale side, selling Bill.com a few years ago.
It’s possible that the domain name will be used in conjunction with Jigsaw, which Salesforce.com describes as “cloud-based data services”.
Congrats to the Moniker/Oversee sales team on this huge sale.
Jeff Edelman says
Andrew, you are really hitting the bigtime now. In Elliot’s reference to this in his latest blog entry, he referred to you simply as Andrew, as opposed to Andrew Allemann. You’re reaching diva status where you only need one name. 🙂
Good to see another solid generic domain sale.
Wow 7 figures for Data.com. That’s impressive. I didn’t even realize that salesforce was that big.
Victor Pitts says
Impressive sale. Congrats to the Moniker Sales Team who brokered the deal. Congrats also to salesforce.com for acquiring a great domain. I am curious what they will be doing with the domain. Their service has explanded far beyond the original Sales Contact Management System in terms of crossing departmental boundaries and advanced functionality. We will be watching and hope to see the domain put to good use.
gr8 sale for a gr8 name.going by recent sales of datacenter.com one shouldn’t be surprised by this sale. going by the prices being paid by end users, suddenly domain names like wintercoats.com look like 6-7 figure names to end users.
it’s for their new reporting platform