DotAsia IDN launch plans released.
DotAsia today announced more details for its upcoming launch of .asia IDNs.
.Asia IDNs will be released in Chinese (Traditional and Simplified matched), Japanese and Korean.
A seventy day sunrise period for rights holders will commence May 11. A landrush period open to everyone else begins August 2 and also runs for seventy days. In both sunrise and landrush an auction will be held if more than one entity submits an application for the same domain name.
Additionally, current (ASCII) domain name holders with Romanized or transliterated names may apply for the name in its native language during Sunrise before Landrush. Such (ASCII).ASIA domains must be registered by May 10, 2011 — so there’s still some opportunity here.
There will also be a Asia IDN Pioneer Domains Program for people and companies interesting in building out premium domain names.
Considering IDNs have very little traction in the mainland in the big three tld’s there (.com, .cn, and .com.cn) I don’t expect IDN.asia to get any registrations in China. Hopefully they can have some luck in Japan or Korea.