Latona shakes up newsletter — no more fixed priced domain names.
With 15,000 subscribers, Rick Latona’s domain name sales newsletter is the most popular newsletter for selling domain names. Today Latona’s company announced a big change: it will no longer sell domain names for fixed prices. Instead, domains will be auctioned off on Latonas.com.
People can still submit domain names with a price, and the price will become the reserve price for the domain. Auctions will last 24 hours.
In a letter to subscribers, the company stated that there will also be more transparency with this move:
Also new is complete transparency. Now everyone will know what we are selling or aren’t selling. Everyone will know what they are getting for their names. Those who sell their names will know that they are getting exactly what their names are worth.
To kick off the new auction format, the first newsletter includes 120 names from the company’s own inventory, all offered starting at $1 with no reserve.
Some of the domains starting at $1 are Footballcards.net, ePayments.com, Crackhouses.com, Gymnasiums.com, and TempLabor.com. You could see some fantastic deals in the next 24 hours.
Gymnasiums.com sold for $7,500 USD on 2007-01-11
hope they get a good ROI
15 thousand subscribers! Make it 14,999 cause it doesn’t seem to matter whether he sends them by email or sells them via auctions; the names Latona’s wants to (digi)pawn off just suck more and more with every passing day. These are the in-house names? How this guy made it in the domain business is beyond me…personally I think he might want to concentrate his efforts on watch sales!
Guy Fawkes (1605) is reputed to have said..
“The desperate disease requires a dangerous remedy”