Deal or no deal? eNom leaves money on the table.
Back in February I made an offer on a domain at AcquireThisName.com, an eNom affiliate. It wasn’t a great name, just a brandable that a friend was interested in. eNom wanted $6,000; my friend’s final offer was $400 since we were so far off.
Flash forward to November and eNom is letting the domain drop, likely to earn little or nothing for the domain it could have had $400 or more for. Here’s an email I received from the company:
You were previously in contact with Acquire This Name about purchasing the domain name [redacted.com]. While we were not able to reach a sale agreement for the domain at that time, we want to let you know that the domain will soon be available in auction thru (sic) NameJet.com. If you are interested in bidding on the name in auction, please visit the domain redacted.com for more information. In general, the bid minimum bid price for the domains at NameJet start between $29-69 USD.
Feel free to contact us if you have any additional questions.
Your AcquireThisName Team
I know $400 isn’t much. But it goes to show that a bird in the hand is worth two in the bush. Had eNom made a reasonable counter offer, they probably could have sold the domain for $1,000. When you have a brandable name with few potentially interested parties who have other options, it’s worth trying to close a deal rather than lose it.